Lloyds Banking Group × Spaces

Lead UX/UI Designer, via Designit · 2023

Led the Spaces redesign across Lloyds, Halifax and Bank of Scotland, rolled out to 20m+ mobile customers.

→ The system

Rethinking 15+ Lloyds products around its retail banking app with proper IA and UX, offering services that grow with the customer’s lifecycle. Internal research (segmentation modelling, a usability lab review, an FCA vulnerability framework, a competitive teardown) found the homepage was never designed to showcase this many products, with 70% of customers touching only 1–2 features a month. The task was clear.

→ What I owned

Led the strategic design and delivery of the new mobile banking app around Spaces, conducting workshops across Lloyds Banking Group’s brand portfolio (Lloyds, Bank of Scotland, Halifax): categories mapped to how customers think about their money.

Co-led a several-sprint workshop that pressure-tested solutions with real customers and stakeholders from all three brands.

→ The outcome

20m+

mobile customers, first rollout

Oct 2024

Spaces shipped publicly

Spaces onboarding: “A clear way to see your money,” “Your goals, in one place,” and “Tools, when you need them”

Spaces Summary, Insure, and Homes tabs: Save & Invest and Rewards on Summary, policy tracking on Insure, mortgage tools on Homes

Save & Invest category menu, ISA and account-type selector, and a Comfortable Living Standard retirement-outcome card

Income and expenses capture, projected annual retirement income breakdown, and the Our Pensions Ready-Made Pension product

The Right Tools for You planning intro, the Rewards category, and a Borrowing Money considerations checklist